There are a few major benefits of digital marketing:
- You can focus your efforts on only the prospects most likely to purchase your product or service.
- It’s more cost-effective than all marketing.
- Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
- Digital marketing is measurable.
- It’s easier to adapt and change a digital marketing strategy.
- Digital marketing can improve your and conversion the quality of your leads.
- You can engage audiences at every stage with digital marketing.
Let’s dive deeper.
1. Importance of advertising service.
If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Of course, you can measure certain demographics — including the magazine’s typical readership or the demographic of a certain neighborhood — but it’s still largely a shot in the dark.
Digital marketing allows you to identify and target a highly-specific audience with personalized and high-converting marketing messages.
For instance, you might use smm to show ads to a certain audience based on variables like age, gender, location, interests, networks, or behaviors. Alternatively, you might use seo to serve ads to users who’ve shown interest in or searched for specific keywords related to your product, service, or industry.
Ultimately, digital marketing helps you conduct the research necessary to identify your buyer personas and refine your strategy to ensure you’re reaching prospects most likely to buy.
2. It’s more cost-effective than outbound marketing methods.
Digital marketing helps you track day-to-day campaign performance, so you know what channels are performing well and which aren’t, helping you optimize your campaign budgets for high ROI. The same can’t be said for traditional forms of advertising. It doesn’t matter how your billboard performs — it still costs the same, even if it doesn’t convert.
Plus, with digital marketing, you have complete control over where you choose to spend your money. Perhaps you spend money on design software to create high-converting Instagram content rather than paying for PPC campaigns. A digital marketing strategy allows you to pivot continuously, ensuring you never waste money on channels that don’t perform well.
By and large, digital marketing is a more cost-effective solution and provides unique opportunities to ensure you get the most bang for your buck.
For instance, if you work for a small business, you might try investing in social media, blogging, or SEO – three strategies that can give you high ROI even with minimal spending.
3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
If you work for a small business, it’s likely difficult for you to compete with the major brands in your industry, many of which have millions of dollars to invest in campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.
For instance, you might use long-tail keywords to create high-quality content that ranks on search engines. Search engines don’t care which brand is the biggest, but it does care about prioritizing content that resonates best with target audiences.
4. Digital marketing is measurable.
While traditional advertising can be helpful for specific goals, its biggest limitation is measurability. This is one of the biggest benefits of digital marketing, as it can give you a start-to-finish view of all the metrics that matter to your company — including impressions, shares, views, clicks, and time on page.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real-time. If you’ve ever put an advertisement in a newspaper, you’ll know how difficult it is to estimate how many people flipped to that page and paid attention to it. There’s no surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.
Here are some examples:
Website Traffic
With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real-time by using digital analytics available in marketing platforms like HubSpot.
You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital data
This intelligence helps you prioritize which marketing channels to spend more or less time on based on the number of people those channels drive to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.
With offline marketing, it can be difficult to tell how people interact with your brand before they interact with a salesperson or make a purchase. With digital marketing, you can identify trends in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.
